Discussing The Power of Moments by Chip and Dan Heath
Major Points from this Episode:
- Experiences are evaluated based on the peaks and pits – the best or worst moments.
- When experiencing peaks:
- Powerful moments elevate us to rise above everyday routines.
- During these moments we gain incredible insight of ourselves, which can lead to AHA moments.
- We feel immense pride during these moments, as we are often captured at our best times.
- Connection is strengthened when moments are shared with others.
- Pits are trying moments of life (dealing with negative feedback or loss of a loved one) that test your resolve.
- Our focus should be on building peaks. The first step of building a peak moment is to fill the pit, then begin the peak.
- Always be remarkable.
- Elevate moments by boosting sensory appeal, raising the stakes, or breaking the script.
- Immediately identify memorable moments when someone pulls out their camera.
Actionable Strategies:
- Brainstorm ways that you can make memorable moments for your clients and loved ones.
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